5 Terrible Mistakes that Dental Practices make marketing online.Mar 18, 2016
5 terrible mistakes that Dental Practices make while marketing Online. There are crucial factors to consider when setting up an online dental practice marketing strategy. From making sure that you aren’t taking more than you can handle to making yourself highly rewarded, marketing your business online is the best way to bring in your local customers. By ensuring that you have a firm grasp on what you need and not do, you will have a good shot at success.
Here are 5 common mistakes, dental practice owners make while marketing their businesses online;
- Using unprofessional, template websites
As a business owner, you want your business website to stand out and have a lasting impression. Using unprofessional and ill-prepared websites will taunt your professional image and could make your business lose credibility. When you choose to use a website template, you risk losing your authenticity, as there could be a ton of other people using the same template. If it’s a very appealing template especially, there may be lots of other dental practices using the very template for their websites. Not to forget that some website templates are not built to be search engine friendly and are limited to customization options. Engage an expert to develop a custom web design that is unique and tailored to your business’s needs. It is also important to redefine your purpose by establishing an original idea or selling point that will ensure you are not overwhelmed by competition from the start.
- Ignoring mobile/tablet users
More and more people are spending larger amounts of time on their mobile devices than ever before. With 40% of the internet’s users using these mobile devices currently, the trend is expected to grow even further in the future. Failure to use mobile marketing strategies is a big blunder that could make you lose out on some potential clients. Ignoring the rise of mobile just isn’t an option.
- Lack of awareness on visitor analytics
The ultimate test of the effectiveness of your efforts is whether is whether the behavior of the targeted audience has changed as a result. Inability to clearly understand the website traffic and conversion rates make a business owner unable to create impactful and meaningful business decisions. Most websites use some form of traffic analysis such as Google Analytics, Web Trends or Omniture. Understanding these systems can tell you how many people go to what pages on your site.
- Failure to make seasonal changes to your website
Don’t allow your website to remain too dormant and stagnated such that your visitors feel as though you aren’t serious. Keep developing good and quality blog posts for your website and give the visitors something new to experience. Ensure you do not make the website seem too complicated with a busy layout as most visitors find it unappealing. Include contact information and make it easy for visitors to find. Improving on the site’s speed and timely feedback for visitors should be constantly executed.
- Non-engaging marketing campaign strategies
Lack of testimonials or reviews, use of the same promotion/coupon for months are some things that could make your online marketing efforts fail to generate successful leads. Testimonials are a very powerful marketing tool for dental practices and are more effective when photos and videos are added to them. There is the need to use more compelling and power words that engage the potential client such as restore your smile, boost your confidence, overcome dental discomfort etc.