5 Terrible Mistakes that Dental Practices make marketing online.

Mar 18, 2016

5 terrible mistakes that Dental Practices make while marketing Online. There are crucial factors to consider when setting up an online dental practice marketing strategy. From making sure that you aren’t taking more than you can handle to making yourself highly rewarded, marketing your business online is the best way to bring in your local customers. By ensuring that you have a firm grasp on what you need and not do, you will have a good shot at success.

Here are 5 common mistakes, dental practice owners make while marketing their businesses online;

  1. Using unprofessional, template websites

As a business owner, you want your business website to stand out and have a lasting impression. Using unprofessional and ill-prepared websites will taunt your professional image and could make your business lose credibility. When you choose to use a website template, you risk losing your authenticity, as there could be a ton of other people using the same template. If it’s a very appealing template especially, there may be lots of other dental practices using the very template for their websites. Not to forget that some website templates are not built to be search engine friendly and are limited to customization options. Engage an expert to develop a custom web design that is unique and tailored to your business’s needs. It is also important to redefine your purpose by establishing an original idea or selling point that will ensure you are not overwhelmed by competition from the start.

  1. Ignoring mobile/tablet users

More and more people are spending larger amounts of time on their mobile devices than ever before. With 40% of the internet’s users using these mobile devices currently, the trend is expected to grow even further in the future. Failure to use mobile marketing strategies is a big blunder that could make you lose out on some potential clients. Ignoring the rise of mobile just isn’t an option.

  1. Lack of awareness on visitor analytics

The ultimate test of the effectiveness of your efforts is whether is whether the behavior of the targeted audience has changed as a result. Inability to clearly understand the website traffic and conversion rates make a business owner unable to create impactful and meaningful business decisions. Most websites use some form of traffic analysis such as Google Analytics, Web Trends or Omniture. Understanding these systems can tell you how many people go to what pages on your site.

  1. Failure to make seasonal changes to your website

Don’t allow your website to remain too dormant and stagnated such that your visitors feel as though you aren’t serious. Keep developing good and quality blog posts for your website and give the visitors something new to experience. Ensure you do not make the website seem too complicated with a busy layout as most visitors find it unappealing. Include contact information and make it easy for visitors to find. Improving on the site’s speed and timely feedback for visitors should be constantly executed.

  1. Non-engaging marketing campaign strategies

Lack of testimonials or reviews, use of the same promotion/coupon for months are some things that could make your online marketing efforts fail to generate successful leads. Testimonials are a very powerful marketing tool for dental practices and are more effective when photos and videos are added to them. There is the need to use more compelling and power words that engage the potential client such as restore your smile, boost your confidence, overcome dental discomfort etc.

Dental Advertising tricks that can get you immediate traffic.

Mar 18, 2016

5 terrible mistakes that Dental Practices make while marketing Online. There are crucial factors to consider when setting up an online dental practice marketing strategy. From making sure that you aren’t taking more than you can handle to making yourself highly rewarded, marketing your business online is the best way to bring in your local customers. By ensuring that you have a firm grasp on what you need and not do, you will have a good shot at success.

Here are 5 common mistakes, dental practice owners make while marketing their businesses online;

  1. Using unprofessional, template websites

As a business owner, you want your business website to stand out and have a lasting impression. Using unprofessional and ill-prepared websites will taunt your professional image and could make your business lose credibility. When you choose to use a website template, you risk losing your authenticity, as there could be a ton of other people using the same template. If it’s a very appealing template especially, there may be lots of other dental practices using the very template for their websites. Not to forget that some website templates are not built to be search engine friendly and are limited to customization options. Engage an expert to develop a custom web design that is unique and tailored to your business’s needs. It is also important to redefine your purpose by establishing an original idea or selling point that will ensure you are not overwhelmed by competition from the start.

  1. Ignoring mobile/tablet users

More and more people are spending larger amounts of time on their mobile devices than ever before. With 40% of the internet’s users using these mobile devices currently, the trend is expected to grow even further in the future. Failure to use mobile marketing strategies is a big blunder that could make you lose out on some potential clients. Ignoring the rise of mobile just isn’t an option.

  1. Lack of awareness on visitor analytics

The ultimate test of the effectiveness of your efforts is whether is whether the behavior of the targeted audience has changed as a result. Inability to clearly understand the website traffic and conversion rates make a business owner unable to create impactful and meaningful business decisions. Most websites use some form of traffic analysis such as Google Analytics, Web Trends or Omniture. Understanding these systems can tell you how many people go to what pages on your site.

  1. Failure to make seasonal changes to your website

Don’t allow your website to remain too dormant and stagnated such that your visitors feel as though you aren’t serious. Keep developing good and quality blog posts for your website and give the visitors something new to experience. Ensure you do not make the website seem too complicated with a busy layout as most visitors find it unappealing. Include contact information and make it easy for visitors to find. Improving on the site’s speed and timely feedback for visitors should be constantly executed.

  1. Non-engaging marketing campaign strategies

Lack of testimonials or reviews, use of the same promotion/coupon for months are some things that could make your online marketing efforts fail to generate successful leads. Testimonials are a very powerful marketing tool for dental practices and are more effective when photos and videos are added to them. There is the need to use more compelling and power words that engage the potential client such as restore your smile, boost your confidence, overcome dental discomfort etc.

5 website essentials that 9 Out of 10 Dental practices miss

Mar 18, 2016

Steps that Convert Online Visitors to Patients Never heard before

Let’s face it: Websites have replaced first impressions. Instead of an interested prospect coming into your practice, you’re now tasked with creating a dynamic web presence that makes viewers want to further engage with your practice. Unlike websites for digital brands, the purpose of web design for practices is to provide information and lead prospects directly to your door. How exactly does that work, you ask? Review the top five features your website must have to convert visitors to patients.

1. Define purpose of your website

purposeResearch conducted by the Nielsen Norman Group found that website visitors will leave in 10-20 seconds if the purpose of the site isn’t clear. When creating web design for practices, defining the purpose of the site – and visually communicating it on the home page – is essential to capture and retain a visitor’s attention.Whether your practice treats adults, children, or animals, make your website’s purpose clear within the first 20 seconds of a user’s visit to extend time spent on page and increase the likelihood your visitor will become a patient.

 

2. Identify Target Audience

targetAre you attempting to attract parents, senior citizens, or pet mommies and daddies? Defining your target audience is the best way to create a web design that works to effectively promote your practice. For example, web developers for health care agree that fancy or scripted fonts are difficult to read, which makes this a poor choice for practices targeting a senior population.

Creating a web presence for your specific users will find easy to navigate is the key to providing a positive user experience. It’s a prospect’s interaction with your website that will motivate them to take action.

Make Your Website Responsive From vets to dental practices, health care practices are among the top important before searched businesses online. In a study conducted by Pew Research Center, 72% of adults who use the web report accessing health-related information online. Of these, 77% used a search engine to look for relevant information including local providers.As Smart Insights points out, mobile searchhas overtaken use of desktop and other connected devices to browse the Internet with smart phones being the most popular mobile device. Because this trend is expected to continue, vets and health care providers without a mobile responsive website are destined to become lost in the shuffle.

3. Use Visual Content and Cues

visualThe latest eye-tracking studies reveal that visitors respond to imagery and on-page cues that help direct their attention. According to KISSmetrics, visitors are more likely to find your site and increase their on-page viewing time when a combination of visual elements and cues provide an appealing pathway.

 

To further boost results, these are 5 musts you must include on your website home page:

  • Clear Description of your services: What you do?
  • Engaging welcome message
  • At least one differentiation point why a patient should visit you
  • Introduction video of your practice, doctor, staff and testimonials, if possible.
  • Strategic images based on your identified target customers

4. Include Irresistible Calls to Action

calltoactionUltimately, what do you want visitors to do after viewing your website? Whether you’d like them to schedule an appointment or sign up for a information-rich newsletter, your request must be unmistakable and easy to complete. Instead of waiting for a visitor to scroll to the bottom of a home page, place your practice’s information or opt-in offer in an easily accessible place. Call to action for a Dental practice is usually to call and set-up appointment or request appointment through internet. Similarly a veterinary practice might want people to find address easily as its location specific. Choose your call to action and let the experts decide on best colors, fonts and description. Remember to A/B test .

 

5. The Future is Mobile

Keep in mind that the future of digital engagement rests on the shoulders of mobile technology. It’s extremely important your website is responsive, meaning it should work well with different screen sizes andstop leaks thats costing you.

As health care practices continue to compete for patients, integration of mobility to your practice has become essential as part of marketing strategy, you will be missing a huge potential by ignoring mobile. So why are practices using mobile apps? building brand, coupon distribution, appointment requests and much more.

Author is a digital marketing expert and founder of SRS Web Solutions, Inc. Samad Syed has years of experience in helping healthcare segment grow in digital space.

5 Killer ideas to get reviews for your practice

Mar 18, 2016

In the digital marketing age there is one thing that stands out when prospective patients are trying to decide on a local practice: positive reviews. If you have a quality online presence with Search Engine Optimization for your practice, but have not taken advantage of the free positive effects of customer reviews, it can impact your business. Without a solid review base of your practice, both in-house and third-party your patients are simply going toyour competition. Start thinking about better web design for you practice with this simple addition. (The practice in general could be dental practice, Medical practice, Veterinary practice, dermatologist, chiropractor or any other practice)

Why are reviews important in health care/ practice marketing.

impReviewsIn a world, when most consumers do online research before deciding on visiting a dental practice, your lack of positive reviews is offering them no quality assurance. It is this peer-review system that has taken the marketing and advertising system by storm, providing a way for consumers to speak openly and promote their choices.

By being proactive, you can steer these reviews to be positive.The long-term advantage of building in a positive-based review system can also help your marketing efforts. By engaging clients to provide positive reviews you can often capture them at the height of customer satisfaction. This will ensure positive reviews. These online reviews in Facebook, Google Pages and other places will also help your organic search results , helping you lower your potential online marketing costs.Not only can these reviews lower your long-term marketing costs but if you continuously build in positive reviews, one mediocre or bad review online will not tarnish your overall reputation. Generally, consumers are looking for an overall positive experience when looking at reviews. One bad review among twenty positive reviews often does not affect a potential atient’s decision-making process. Most consumers will post negative reviews instantly but it akes prompting for many to post a positive review. Build in positive Google reviews by using the 5 creative ideas below to combat the possible negative review.

Creative Ideas for getting Reviews

The Wi-Fi Request

freewifiMany practices offer free Wi-Fi to patients while in the waiting room. However, many consumers are happy to fill out an online form, fill out a review or other small task to get free review before connecting them to Wi-Fi.

 

 

 

The Handout

handoutsHave a 1 page sheet or half-page sheet of instructions for patients on how to fill out anonline review for your business. Most consumers, especially those that are not tech-savvy may not want to figure it out, but are more than willing if they have step-by-step instructions.

 

 

 

Leverage Social Media

socialmediasBy putting out a general call on your practice’s Facebook page for reviews, you will be amazed by how many will be willing to fill out a review. You can even offer a small service or prize to the 10th, 100th or 1000th reviewer to make it worth their while.YouTube It!

Prepare a short 1-2 minute video posted to YouTube on how patients can offer up their reviews on your practice on both Facebook and Google. Then link the video to your marketing efforts. So simple, yet effective.

 

Email Prompts

emailpromptsA review request and link can be provided on all out-going email sreminding patients that they can provide a valuable service just like your practice. This simple option can be added into bulk and template emails without causing anymore workload but can net an extra 1-10 reviews per month, building a constant stream of reviews over time.When you are constantly battling your competition for online attention, Google organic search ranking and spending marketing dollars to do it, sometimes the best option is choose as many free effective options as you can. Reviews provide relevancy and long term value. Search engine optimization for dentist in the age of technology is imperative. Start your continued campaign today.

5 Great ways dental practices can build patient loyalty

Mar 18, 2016

One of the key aspect of a thriving dental practice is a steady patient base. A successful practice typically see loyal patients talking about practice to many other people and that brings in lot of referral revenue, its known fact that the cost of acquiring new patients is significantly higher than that of maintaining a positive relationship with existing ones, and thats a very powerful incentive to keep the core group of patients happy. Yet many dental practices unfortunately neglect this loyal group of patients in pursuit of new patients.

Below are the 5 great ways to build loyal patients and maintain positive relationship:

Communicate with your patients:

 

communIt’s not only important to remember your patients at special occasions like birthdays, christmas or their child’s birthday but also its important to keep in touch with them on regular basis to educate them about dental hygiene. Invest time to create a database of your patients contact information including phone, email and important dates. Add social media element to your practice, invite people to your page or website and keep the online element fresh. Your website needs to do more than it usually does.

Remember that your messages does not need to be advertising, coupons and offers all the time. Your articles about dental hygiene, not so serious videos, personal side of your practice makes a difference. in the long run, right communication will pay off.

 

 

Provide Great Patient Care

patCareAdopt a planned communication framework, START is very well recognized communication strategy in healthcare industry.

  • Smile and greet warmly
  • Tell your name, role, and what to expect
  • Active listening and assisting
  • Rapport/relationship building
  • Thank the person, More human element than just service.

Adopting START communication strategy with new patients ensures a solid first impression and step towards building a loyal patient. it allows staff to personally engage with patients, introduce themselves, focus on important communication with patients and provides opportunity for questions.

 

Build Employee Loyalty, Too

empLoy

Dental office is a team work, you succeed together and fail together, having a team spirit is essential.

There’s an old saying that “fish stinks from the head down.”

Staff needs to hear praise from the leader, we learned this playing sports with a group lead, think how the leader made you feel. if the leader made you feel good about your contribution to the group, you felt motivated and performed your best.
A warm “Thank You” at the end of the day makes big difference, recognizing the employees goes long way.

Study says that employees don’t work for a good company but they work for a good boss, loyal employees stick with through thicks and thin, loyalty is natural result. In order to bring loyalty in the office, leader must be considerate, understand that employees are human beings can make mistakes, recognize and appreciate the efforts.

At the end great employees makes your practice great place to work and be at, when patients come in, they feel it.

 

Let your best patients skip the line

happyPat

Don’t let your loyal patients wait for days before they can see you, treat them special when they call/email you for next appointment, make special arrangements for them so that they can come in early, let them feel welcomed and valued. Keep high value promotional products for your loyal patients and they will respond with gratitude and loyalty.

Dental practice can also utilize technology to create a specific communication channel for loyal patients, where they can contact the doctor during outside working hours for any consultation. Mobile app technology had made this possible, where doctor does not have to provide his cell phone number, but manage loyal patients via a mobile app, to answer their queries and questions.

 

 

 

Let the tools do the job

webs

Your staff should not be spending their valuable time in updating your old website, building a newsletter or calling patients to remind about their appointments.

There are tools available in market which at fraction of cost can help you build patient loyalty. In order to build patient loyalty few things you can start doing quickly.

  • Website is not enough: Your website must have a patient contact management system that will allow you to collect emails and save in the database and quickly send emails to patients by segment if needed. Its a truly one tool that can make your marketing a breeze.
  • Content Marketing Strategy: Educate your patients about dental hygiene once a month or twice. Set-up an automated email campaigns that can send emails for you.
  • Birthday reminders: Remind your patient about their birthday with a digital e-card, it helps in showing you care about your patients.
  • Solid Referral Program: Give our referral $25-$50 coupons to any person your patient refers to. Dental Practices can take advantage of Mobile app that’s available in the market offered by SRS.
  • Appointment Reminders: Sending emails, text messages or calls to remind patients is a good way to remind them but can get annoying for many patients, make sure you have option to set preferences for each patient. Also explore option of mobile app that can help patients set-up reminders by themselves and can see when there next appointment is.
  • Offer exclusive promotions to your loyal group of patients, mobile app allows you to setup promotions for patients who will download your mobile app and can have access to exclusive information.